iPhone 16 not meeting presale expectations
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Apple — and analysts — were betting that these new, long-awaited features would drive an upgrade “super cycle,” and mark a new era of growth for the tech giant. But recent research into the motivators behind upgrades found that a just 18% of consumers buy a new iPhone because of new features. A majority only opt to upgrade their smartphones once they become obsolete, or are stolen or damaged.1Comment
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